{"id":4279,"date":"2019-02-22T00:00:00","date_gmt":"2019-02-21T23:00:00","guid":{"rendered":"https:\/\/coimares-wp.test\/nascono-in-porta-nuova-gli-ibm-studios\/"},"modified":"2026-06-11T17:08:10","modified_gmt":"2026-06-11T15:08:10","slug":"nascono-in-porta-nuova-gli-ibm-studios","status":"publish","type":"post","link":"https:\/\/coimacom-wp.ensoul.works\/it\/media\/news\/nascono-in-porta-nuova-gli-ibm-studios\/","title":{"rendered":"Nascono in Porta Nuova gli IBM Studios"},"content":{"rendered":"\n\n\n\n\n\n                <div class=\"ensoul-columns-section relative w-full max-w-container-content mx-auto wp-block-ensoul-columns\" id=\"columns-4be8ce\">\n            <div class=\"ensoul-columns-block grid gap-x-columns gap-y-columns-y items-stretch grid-cols-1 md:grid-cols-2 w-full text-paragraph-base!  \" style=\"\">\n                \n\n<div class=\"ensoul-column-wrapper min-w-0 h-full text-paragraph-base! max-md:!w-full wp-block-ensoul-column\" id=\"column-4be699\">\n    <div class=\"column flex min-w-0 break-words h-full flex-col justify-start items-stretch\" style=\"\">\n                    \n\n    <div class=\"image-section flex flex-col w-full  text-paragraph-base! wp-block-ensoul-image\" id=\"image-4be55b\">\n\n        <!-- Desktop Image -->\n    <figure class=\"relative !mr-auto w-full  origin-landscape max-md:hidden m-0 p-0\">\n                                <img decoding=\"async\"\n                width=\"992\"\n                height=\"500\"\n                src=\"https:\/\/coimacom-wp.ensoul.works\/app\/uploads\/2019\/02\/IBM-studios.png\"\n                alt=\"Image\"\n                data-title=\"IBM-studios\"\n                                loading=\"lazy\"\n                class=\"w-full object-cover \"\n                style=\"object-position: 50% 50%;\"\n            \/>\n        \n            <\/figure>\n\n<!-- Mobile Image -->\n<figure class=\"relative !mr-auto w-full  origin-landscape md:hidden m-0 p-0\">\n            <img decoding=\"async\"\n        width=\"992\"\n        height=\"500\"\n        src=\"https:\/\/coimacom-wp.ensoul.works\/app\/uploads\/2019\/02\/IBM-studios.png\"\n        alt=\"Image\"\n        data-title=\"Nascono in Porta Nuova gli IBM Studios\"\n                loading=\"lazy\"\n        class=\"w-full object-cover \"\n        style=\"object-position: 50% 50%;\"\n    \/>\n    \n        <\/figure>\n\n    <\/div>\n\n            <\/div>\n<\/div>\n\n\n<div class=\"ensoul-column-wrapper min-w-0 h-full text-paragraph-base! max-md:!w-full wp-block-ensoul-column\" id=\"column-4be846\">\n    <div class=\"column flex min-w-0 break-words h-full flex-col justify-start items-stretch gap-y-0\" style=\"\">\n                    \n\n<p class=\"leading-line-height-paragraph tracking-paragraph font-paragraph max-w-container-paragraph text-left text-paragraph-base!\" id=\"paragraph-4be769\">Il Pavilion, realizzato dall\u2019architetto Michele De Lucchi e acquisito nel 2018 da COIMA RES, diventa IBM Studios. IBM Italia ha scelto questo edificio come luogo per posizionare <strong>il nuovo hub dell\u2019innovazione del gruppo nel cuore di Porta Nuova e quindi della Milano hi-tech<\/strong>, incastonata tra la sede di Microsoft e di Amazon da un lato, e quella di Google dall\u2019altro. 40 milioni di euro in 9 anni: questo l\u2019impegno finanziario di IBM.<\/p>\n\n\n\n<p class=\"leading-line-height-paragraph tracking-paragraph font-paragraph max-w-container-paragraph text-left text-paragraph-base!\" id=\"paragraph-4be7ec\">IBM Studios sar\u00e0 la casa dell\u2019innovazione tecnologica e si candida ad esserne il cuore pulsante: un <strong>luogo di respiro internazionale<\/strong> capace di mettere in campo il pi\u00f9 alto livello di conoscenza digitale e di favorire la <strong>collaborazione con imprese di ogni tipo e dimensione<\/strong>, con associazioni territoriali, istituzioni, universit\u00e0, centri di ricerca, sviluppatori e studenti. Sar\u00e0 uno <strong>spazio aperto, prima di tutto ai cittadini, e dove si far\u00e0 open innovation.<\/strong><\/p>\n\n\n            <\/div>\n<\/div>\n            <\/div>\n        <\/div>\n        \n    \n\n\n<p class=\"leading-line-height-paragraph tracking-paragraph font-paragraph max-w-container-paragraph text-left text-paragraph-base!\" id=\"paragraph-4be957\"><strong>Milano, che ha battuto la concorrenza di altre citt\u00e0 europee come Londra o Parigi, \u00e8 il luogo scelto da IBM per realizzare in Europa i suoi Studios<\/strong>: una sorta di vetrina di possibilit\u00e0, un modo per far toccare con mano le potenzialit\u00e0 dell\u2019innovazione digitale. In un\u2019area di 4 mila metri quadri si svilupperanno pi\u00f9 attivit\u00e0, coinvolgendo una platea di 2.500 tecnici. Ad una parte pi\u00f9 scenografica e aperta al pubblico, <strong>\u201cbottega\u201d dell\u2019innovazione<\/strong> fatta di maxischermi ed experience room con ampio uso di realt\u00e0 virtuale ed aumentata, si aggiungeranno <strong>aree specialistiche<\/strong>, dove i tecnici IBM svilupperanno con le aziende progetti di intelligenza artificiale o applicazioni cloud.<\/p>\n\n\n\n<p class=\"leading-line-height-paragraph tracking-paragraph font-paragraph max-w-container-paragraph text-left text-paragraph-base!\" id=\"paragraph-4be9dd\">\u00abSar\u00e0 <strong>un luogo per Milano ma anche per l\u2019Italia<\/strong> \u2013 commenta <strong>Enrico Cereda<\/strong>, presidente e amministratore delegato IBM Italia &#8211; sito che abbiamo selezionato dopo aver visionato <strong>altre 25 alternative<\/strong>. In questa piazza transitano ogni anno 10 milioni di persone e quello che noi cercavamo era proprio questo, un <strong>ambito di contatto e confronto<\/strong>, non un semplice ufficio. Era necessario disporre di un luogo iconico tra la gente, al piano strada come le botteghe artigiane, per far comprendere quanto sia importante il ruolo dell\u2019innovazione e per accelerare lo sviluppo delle competenze. L\u2019occasione ci \u00e8 stata fornita da COIMA RES\u00bb.<\/p>\n\n\n\n<p class=\"leading-line-height-paragraph tracking-paragraph font-paragraph max-w-container-paragraph text-left text-paragraph-base!\" id=\"paragraph-4bea4e\">\u201cIBM ha scelto piazza Gae Aulenti come nuova casa per studiare e testare le nuove tecnologie e innovazioni del mondo digitale, e noi siamo molto orgogliosi di dare il nostro benvenuto\u201d \u2013 il commento di Manfredi Catella, CEO di COIMA RES. &#8220;Porta Nuova si conferma hub di innovazione che ha saputo rigenerare uno scalo ferroviario dismesso e per anni degradato, trasformandolo in un quartiere che ha saputo riaffermare la reputazione italiana nel realizzare citt\u00e0 straordinarie ed attrarre le societ\u00e0 pi\u00f9 qualificate a livello mondiale, del mondo della finanza, dell\u2019innovazione e della tecnologia, della consulenza e della moda.\u201d<\/p>\n\n\n\n<p class=\"leading-line-height-paragraph tracking-paragraph font-paragraph max-w-container-paragraph text-left text-paragraph-base!\" id=\"paragraph-4bebf0\">Il progetto di <strong>interiors, a cura di COIMA Image<\/strong>, prevede di trasformare gli Studios in uno spazio armonico, flessibile, integrato, sostenibile e umano. \u201cGli IBM Studios si trovano a cavallo tra la piazza e la Biblioteca degli Alberi. La nostra idea &#8211; sottolinea <strong>Alida Catella<\/strong>, CEO di COIMA Image &#8211; punta proprio a legare l\u2019edificio con la piazza e il parco, facendolo dialogare col contesto definendone nuovi accessi e visioni. Il concept nasce da un percorso espositivo visibile anche dall\u2019esterno, <strong>una passeggiata continua che attraversa gli spazi del piano terra<\/strong>, che sale al primo piano portandoci nell\u2019immersive room, creando un unicum aperto e sinergico. Il cuore del progetto \u00e8 il <strong>nastro tecnologico sospeso<\/strong> fruibile dall\u2019interno ma visibile anche dall\u2019esterno, un nastro che avvolge lo spazio generando una piazza coperta che diventa il cuore dello storytelling.\u201d<\/p>\n\n\n\n<p class=\"leading-line-height-paragraph tracking-paragraph font-paragraph max-w-container-paragraph text-left text-paragraph-base!\" id=\"paragraph-4bec88\">Un ponte ideale tra tecnologia e ambiente, innovazione e sostenibilit\u00e0, con l\u2019attitudine di unire queste diverse e imprescindibili anime del nostro tempo. Un luogo, quindi, destinato a fronteggiare una delle sfide pi\u00f9 importanti di quest\u2019epoca: <strong>l\u2019equilibrio tra intelligenze, biologica ed artificiale<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La multinazionale dell\u2019informatica apre nell\u2019edificio di COIMA RES un centro per sviluppare progetti su blockchain, big data e industria 4.0 con le aziende. Progetto di interior design a cura di COIMA Image.<\/p>\n","protected":false},"author":1,"featured_media":4278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","display_sites":["com","sgr","rem"],"grid_image":"","_ensoul_lang":"it","_ensoul_tr_group":"b0a8f2cf-8138-4ccf-9c61-9b8419275fef"},"tags":[],"sezione":[],"news-year":[31],"class_list":["post-4279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","news_year-31"],"acf":{"display_sites":["com","sgr","rem"]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nascono in Porta Nuova gli IBM Studios - Coima<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/coimacom-wp.ensoul.works\/it\/media\/news\/nascono-in-porta-nuova-gli-ibm-studios\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nascono in Porta Nuova gli IBM Studios - Coima\" \/>\n<meta property=\"og:description\" content=\"La multinazionale dell\u2019informatica apre nell\u2019edificio di COIMA RES un centro per sviluppare progetti su blockchain, big data e industria 4.0 con le aziende. 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