{"id":1171,"date":"2022-06-14T00:00:00","date_gmt":"2022-06-13T22:00:00","guid":{"rendered":"https:\/\/coima.com\/insight\/impact-economy-real-estate-melandri-esg\/"},"modified":"2026-06-11T13:21:09","modified_gmt":"2026-06-11T11:21:09","slug":"impact-economy-real-estate-melandri-esg","status":"publish","type":"insight","link":"https:\/\/coimacom-wp.ensoul.works\/en\/urban-stories\/impact-economy-real-estate-melandri-esg\/","title":{"rendered":"La rivoluzione gentile dell\u2019impact economy"},"content":{"rendered":"\n

Globally, we are living in a phase of profound transformation for value creation models<\/strong>. We could call it a gentle revolution<\/strong>: changes that directly affect the way we do business and invest financial capital\u201d.<\/p>\n\n\n\n

Giovanna Melandri, <\/strong>President of Social Impact Agenda for Italy, on the National Advisory Board of the Global Steering Group on Impact Investment and member of the Steering Committee of the COIMA ESG City Impact Fund, is sure of this: \u201cthe period we are living in now, with all its complexities and the new needs generated by the pandemic and the uncertain geopolitical and economic situation, offers a great opportunity to talk again about a new way of interpreting capitalism<\/strong>, which aims to achieve greater social and environmental justice, a form that extracts less and generates more.<\/p>\n\n\n\n\n\n\n\n\n\n\n

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\n \"Giovanna\n \n
\n Giovanna Melandri, President of Social Impact Agenda for Italy, member of the National Advisory Board of the Global Steering Group on Impact Investment and member of the Steering Committee of the COIMA ESG City Impact Fund <\/figcaption>\n <\/figure>\n\n\n
\n \"Giovanna\n \n
\n Giovanna Melandri, President of Social Impact Agenda for Italy, member of the National Advisory Board of the Global Steering Group on Impact Investment and member of the Steering Committee of the COIMA ESG City Impact Fund <\/figcaption>\n <\/figure>\n\n <\/div>\n <\/div>\n<\/div>\n
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The platform of the Impact Economy is becoming more and more solid year after year, thanks to two processes: the way the public sector is rethinking the welfare policies <\/strong>and the presence of a number of financial operators that are promoting new investment strategies<\/strong> capable of emphasising issues such as inclusion and sustainability.<\/p>\n\n

The concept of impact imperative <\/strong>and therefore \u201cthe need for an economic\/financial actor to optimise not only risk and return but rather risk return and impact becomes central\u201d. Businesses as well as actors in the financial world with which the Human Foundation collaborates \u201cwant – as in the case of the COIMA ESG City Impact Fund – to incorporate the impact dimension into their strategies<\/strong>, and to do this they are equipping themselves with increasingly specific and effective assessment tools\u201d. In the impact economy, therefore, the assessment of CEO\u2019s performance is no longer solely based on their ability to manage risk and maximise financial returns, but also on their \u201cability to generate intentional and measurable social and environmental changes\u201d.<\/p>\n <\/div>\n<\/div> <\/div>\n <\/div>\n \n \n\n\n\n\n

\n \n Read also: Investing in community well-being \n <\/a>\n <\/div>\n\n\n

Impact investing is therefore composed of a series of financial instruments with the common aim of generating positive changes for communities and the territory.<\/strong> \u201cThe peculiar characteristics of these investments can be summarised in four macro-dimensions: the intentionality of the economic actor in generating impact, the expectation of an economic return, the long-term measurability of the social or environmental results generated, and additionality – i.e. the ability to invest in undercapitalised areas, in projects capable of responding to specific needs or problems\u201d.<\/p>\n\n\n\n

The remunerability of capital is a central point: \u201cit can be tempting to think that this type of investment escapes the logic of financial return. Until a few years ago, this statement was partially true, and in fact one spoke of venture philanthropy or patient capital, but today the impact investing market has matured and the remuneration of impact finance instruments is aligned to the market returns<\/strong>\u201d. In this changed context, a good practice for asset managers is to link part of their remuneration to the social and environmental impact results achieved.<\/p>\n\n\n\n

The importance of identifying suitable assessment tools, capable of guaranteeing an accurate measurement of the results achieved, emerges very clearly. According to Giovanna Melandri, the issue of impact assessment is central because ‘when dealing with this type of investment, the risk of green or social washing is real. There must therefore be third-party partners capable of measuring the value generated against the impact objectives defined ex-ante<\/em>. Furthermore, it is necessary to point out that not all investments in projects that aim to achieve social or environmental objectives can be considered impactful. Here, additionality is a key issue. One example might be investment in private healthcare that targets its services at the better-off. These entities operate, to all intents and purposes, in a sphere capable of generating social impact since they provide health services and respond to the needs of a specific segment of local stakeholders. The characteristic that excludes them from the realm of impact investments relates to the lack of affordability of the services due to a pricing that is too high\u201d. Concerning the correct measurement of the impact generated by an investment, Giovanna Melandri emphasises how \u201cwe need to move away from the financial reporting models that have imposed themselves in the post-war period and adopt an integrated reporting model\u201d<\/strong> capable of providing in a single document (drafted by third parties) financial and non-financial information, and therefore relating to environmental, social and governance impact.<\/p>\n\n\n\n

\n \n Read also: Cities, capital and skills for a sustainable recovery \n <\/a>\n <\/div>\n\n\n

These assessments are part of a historical phase that offers our country the great opportunity provided by the Next Generation EU programme funds<\/strong>, with which to strengthen post-pandemic recovery through innovation and digitisation: \u201cThe National Recovery and Resilience Plan is an outstanding opportunity that cannot be wasted, also in order to push public\/private partnership models built on the objectives of welfare enlargement, urban regeneration, social housing, etc.\u201d, Giovanna Melandri continues. \u201cThe challenge I see before us is finding how to use these resources efficiently and effectively. I wonder about the actual ability of some of the recipients of the resources to first contend for and then use the amount of the budget allocated to them.<\/strong> In fact, the situation with regard to skills within the public administration is very varied: while there are virtuous municipalities that have been able to attract or cultivate skills in the design and management of complex processes, there are others that are in great difficulty. There is a need for greater strategic connection between the different levels of state administration: central, regional and local. We are faced with a unique opportunity to equip ourselves with assessment models and tools capable of meeting the challenge of measuring the effects<\/strong> that the funded projects will be able to generate in the various territories; something is moving: I am thinking, for example, of the assessment models that are being developed at the Ministry of Infrastructure and Sustainable Mobility led by Enrico Giovannini.<\/p>\n\n\n\n

\n \n Read also: The Recovery Fund will improve our cities \n <\/a>\n <\/div>\n\n\n

\u201cOur country, although to a lesser extent than others, is nevertheless experiencing a period of growth in projects geared towards the impact economy. There are many examples: \u201cI\u2019m thinking of systemic players such as Enel, which with its Green Bonds has helped to create climate and sustainable finance in Italy as well.<\/strong> Expectations are also high for the role that Cassa Depositi e Prestiti<\/strong> can play in activating financial levers for business models that incorporate the dimensions of sustainability and urban regeneration as strategic growth factors\u201d.<\/p>\n\n\n\n

\n \n Read also: Real Estate after COP26 \n <\/a>\n <\/div>\n\n\n

And the real estate sector<\/strong>? \u201cDesign, both from an urban planning and a real estate point of view, is today central to designing the relationship between man and the space that surrounds him. In Italy, the design activity must be able to combine the dimension that entails safeguarding, protecting and enhancing the historical, architectural and cultural heritage of our cities. \u201cThe uniqueness of our historic centres is at the basis of the challenge related to the efficiency of the Italian real estate sector, which is being called upon, like all other countries, to achieve the nZEB<\/strong> (nearly Zero Energy Buildings) objective\u201d<\/strong>.<\/p>\n\n\n\n\n\n\n\n\n\n\n

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\n MiColtivo, didactic activity in contact with nature organized by BAM for the community <\/figcaption>\n <\/figure>\n\n\n
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\n MiColtivo, didactic activity in contact with nature organized by BAM for the community <\/figcaption>\n <\/figure>\n\n <\/div>\n <\/div>\n<\/div>\n
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Using energy resources in a more sustainable way means attempting to go beyond the current urban model which, in many cases, arises from the assumption of having to guarantee \u2018car-friendly\u2019 cities. On the contrary, according to Giovanna Melandri, real estate can play a second relevant role in the impact revolution through the ability of operators to renew their design, production and construction processes<\/strong>: \u201cI believe that there is a great opportunity for hybridisation between professionals working in the field of construction design and impact managers in designing social spaces capable of supporting community activation actions. Places where living and building are no longer distinct, and living means promoting active citizenship to multiply common assets, of both the tangible and intangible kinds\u201d.<\/p>\n <\/div>\n<\/div> <\/div>\n <\/div>\n \n \n\n\n\n\n

In this respect, certifications such as LEED & WELL <\/strong>are an interesting model for validating urban and infrastructure projects: \u201cif well structured like these ones, each certification has its own relevance within the process of monitoring and evaluating a project\u2019s ability to generate value and\/or reduce negative externalities. It would be useful for all urban and infrastructure projects to have certifications of this kind,\u201d although, according to the President, an effort is needed to integrate these methodologies with the dimensions of social change in the medium and long term.<\/p>\n\n\n\n\n\n

\u201cI believe that the current phase offers us a great opportunity to learn, all together, as a country system, how to leave behind \u2018propaganda\u2019-style proposals, and enter a season in which the issues of economic development, new welfare models, and environmental protection policies can be discussed and dealt with through the lens of evidence provided by the data collected and analysed,\u201d and, Giovanna Melandri concludes, \u201cthe impact approach is a fundamental open data management model for this process\u201d.<\/p>\n","protected":false},"featured_media":1170,"template":"","meta":{"_acf_changed":false,"footnotes":"","newsletter":"","immagine_archivio":"1172","sottotitolo":"Giovanna Melandri spiega le implicazioni dell\u2019Impact Investing per il Real Estate, in particolare la necessaria interdipendenza di capitali sociali, naturali, umani, industriali e finanziari nel generare ricchezza e benessere.","video_intro":"","grid_image":"6951","_ensoul_lang":"en","_ensoul_tr_group":"e85a1c2f-4df8-427d-b6b6-27d8d224beb8"},"categories":[61,65],"tipo":[3],"class_list":["post-1171","insight","type-insight","status-publish","has-post-thumbnail","hentry","category-real-estate-insights-en","category-wise-views-en","tipo-story"],"acf":{"newsletter":false,"immagine_archivio":1172,"sottotitolo":"Giovanna Melandri spiega le implicazioni dell\u2019Impact Investing per il Real Estate, in particolare la necessaria interdipendenza di capitali sociali, naturali, umani, industriali e finanziari nel generare ricchezza e benessere.","riassunti":[{"paragrafo":"L\u2019impact economy nasce dall\u2019incontro di due movimenti: da una parte l\u2019affermarsi di nuove strategie di investimento che, sull\u2019onda del global compact delle Nazioni Unite, valorizzano sostenibilit\u00e0 e inclusione; dall\u2019altra le politiche di welfare promosse dal settore pubblico. Insieme hanno fatto emergere l\u2019impact economy come una classe di investimento"},{"paragrafo":"Si pu\u00f2 essere tentati di pensare che questo tipo di investimenti sfugga a una logica di ritorno economico. Fino a pochi anni fa si parlava infatti di venture philantropy o di capitali pazienti, ma oggi la remunerazione degli strumenti di finanza a impatto risulta allineata ai rendimenti di mercato. A questo proposito, una buona prassi potrebbe essere quella di connettere il livello di remunerazione a quello di impatto sociale e ambientale raggiunto"},{"paragrafo":"C\u2019\u00e8 una grande opportunit\u00e0 di ibridazione tra i professionisti che lavorano nell\u2019ambito della progettazione delle costruzioni e gli impact manager nel progettare spazi comunitari capaci di supportare azioni di attivazione comunitaria. Luoghi in cui l\u2019abitante diviene cittadino e si attiva per salvaguardare i beni comuni, materiali e immateriali"}],"articoli_correlati":[{"titolo":"La pianificazione delle citt\u00e0 resilienti","immagine":823,"link":"https:\/\/coimacom-wp.ensoul.works\/it\/urban-stories\/la-pianificazione-delle-citta-resilienti"},{"titolo":"Citt\u00e0, capitali e competenze per una ripresa sostenibile","immagine":1173,"link":"https:\/\/coimacom-wp.ensoul.works\/it\/urban-stories\/citta-capitali-e-competenze-per-una-ripresa-sostenibile"}],"gallery":null,"video_intro":"","video_gallery":null,"downloadables":null,"rassegna_stampa":null},"yoast_head":"\nLa rivoluzione gentile dell\u2019impact economy - Coima<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/coimacom-wp.ensoul.works\/en\/urban-stories\/impact-economy-real-estate-melandri-esg\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La rivoluzione gentile dell\u2019impact economy - 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